How do I convert my logo into a vector file for free?

Vector or pixels: what’s the difference?

A PNG or JPG is a grid of coloured dots (pixels). Enlarge it and the edges turn blurry or blocky. A vector file (SVG, EPS, PDF, AI) stores shapes: lines, curves and fills, which a printer can draw at any size, from a business card to a building banner, with perfectly sharp edges.

That is why print shops, sign makers, T-shirt printers and sticker cutters ask for a vector logo. A cutting machine also needs the outlines themselves, which only a vector has.

Which way to a vector logo?

It depends on what you start with. If someone made your logo in a design program, you may already have a vector version (ask your designer for the PDF, SVG, AI or EPS). Then only the format needs changing. If all you have is a PNG or JPG, it has to be traced.

Trace a PNG or JPG logo to SVG

1. Drop the logo at the top of this page (PNG, JPG, WebP, GIF or BMP). Use the largest, sharpest copy you have.
2. Open Options and pick a preset: Poster for logos with a few flat colours, Black and white for one-colour logos and line art, Photo for pictures with shading.
3. Click Convert and download the SVG. It is traced in your browser, so the logo isn’t uploaded.
4. Open the SVG in a browser or design program and zoom right in: the edges stay sharp. If small specks appear, raise Ignore specks smaller than in Options and convert again.

Make the EPS or PDF your printer asks for

1. Convert the traced SVG with SVG to EPS or SVG to PDF; the shapes stay vectors.
2. Already have a vector logo? Use PDF to EPS, AI to EPS or CDR to PDF directly: nothing needs tracing.
3. Send the printer the EPS or PDF, and keep the SVG: it is the easiest of the three to edit later.

Tip: These conversions run on our server with Inkscape and take about half a second for a logo; the files are deleted after 72 hours.

We tested it: three logos and a photo

We traced three logos saved as PNG and one small photo, in Chrome on a laptop, with the default settings. The three logos took 2.3 s together and came back as clean vectors of 15 to 60 shapes, smaller than the PNGs. The photo shows the limit of tracing: a 6 KB JPG became a 113 KB SVG of 368 shapes that looks like a poster of the photo, not the photo itself.

Tip: Tested on 8 November 2026. Converting a logo SVG to EPS on our server took about 0.5 s in our weekly tests with real files.

What print shops ask for

Requirements differ between printers, so check yours. As an example, Sticker Mule’s artwork guide recommends SVG for logos and vector artwork, PDF Print for most designs, and at least 300 PPI at the final size for PNG and JPEG. It accepts RGB artwork and converts the colours to CMYK for printing, warning that colours may shift slightly.

ConvertKitty keeps your colours as they are (usually RGB) and doesn’t convert them to CMYK. If a printer insists on CMYK, ask them to convert it, or do it in a design program such as Inkscape (free) or Illustrator.

What tracing can’t do

• Photos and gradients turn into hundreds of flat patches: fine for a poster effect, not for a faithful copy.
• Text becomes shapes. It looks the same but can’t be edited as text any more; for editable text, retype it in a design program.
• Tiny or blurry logos give rough edges, because the tracer can only follow what is there. Start from the largest copy you have; a logo only 100 pixels wide won’t trace well.
• Fine details smaller than the speckle size are dropped on purpose (they are usually noise). Lower Ignore specks smaller than in Options to keep them.

How the tracer on this page works

ConvertKitty traces pictures with vtracer, the open-source tracer from visioncortex, compiled to WebAssembly and running in your browser. Pictures up to 200 MB never leave your device. SVG to EPS and PDF, and PDF, AI and CDR conversions, run on our server with Inkscape; those files are deleted after 72 hours.